THE FOUNDER

Hi! I'm Myriam,

an eternal optimist, a color, pattern, and shoe addict, and by heart a fashion entrepreneur, designer and stylist.

I'm on a mission to redefine the fashion narrative, shifting it from superficial trends to a profound journey of self-discovery and empowerment.

With me, every outfit becomes a canvas for expressing individuality and embracing authenticity.

My vision is a world where size, cut, color, and material pose no limitations. Because I firmly believe: Fashion should adapt to us, not the other way around.

With me, there's no such thing as 'too thick,' 'too thin,' 'too curvy,' or 'too slim.' You are perfect just as you are, and your clothing should reflect that—never off the rack.

Together, we'll put an end to uniformity, ill-fitting cuts, and low-quality fabrics. No more hiding, no more constant adjustments.

Let's redefine fashion as more than just clothing—it's a powerful tool for storytelling, celebrating our differences, and building a more inclusive, vibrant world.

Together, we'll discover that true magic happens when we dare to be ourselves.

My Promise

Transparency

I don't work in a "silent" chamber, but involve you in every step of the process. For you, this means: Everything online, mobile, and conveniently from home.

Personality

We never focus solely on your business. Your personality is the focus because it's essential in the realms of fashion and branding.

Uniqueness

I always find the perfect solution for YOU, whether it's your individual outfit or personal style coaching.

Quality

Only high-quality European fabrics made of natural fibers such as silk, wool, cotton, and cashmere are used for your garments.

Sustainability

Your garment is custom-made - which means no mass production, no waste of resources, and less waste disposed of in landfills or worse, burned, causing excess CO2 emissions.

Made in Germany

Your garment doesn't travel halfway around the world but is 100% handmade in Germany. This allows us to meet your and our high-quality standards and, incidentally, avoid long transportation routes.

My STORY

My journey began with a simple desire—to find a solution that truly fit for myself.

Just like you, I've been on the other side as a shopper, struggling to find clothes that truly fit and flatter. And I bet you've faced similar frustrations—clothes that just don't seem to get us, right?

That's why, back in 2007, I decided to take matters into my own hands and launched my fashion label, ROQUA. Sure, I was a newbie in the industry, but my goal was crystal clear: to make fashion more inclusive and accessible.

Over the years, I've had the privilege to learn, grow, and evolve the concept of ROQUA: from selling the first Made in Germany "Ready-to-Wear" collections in my own store in Munich, to the current online concept for completely personalized designed outfits and style guidance. Every outfit is tailor-made to fit your unique personality.

My mission? To create a world where size, cut, color, and material are no longer limitations.

And my vision? When we embrace our authenticity through fashion, we not only connect with others on a deeper level but also make the world a brighter, more vibrant place.

But it wasn't just about the clothes—it was about empowering individuals to express their true selves, to stand tall in their uniqueness, and to celebrate their individuality without restraint.

That's my story in a nutshell, and I can't wait to hear yours.

Let's create your perfect fit together!