THE FOUNDER

Hi! I'm Myriam,

an eternal optimist, a color, pattern, and shoe addict, and by heart a fashion entrepreneur, designer and stylist.

I'm on a mission to change the fashion narrative to shift it from superficial trends to a profound journey of self-discovery and empowerment, where every outfit becomes a tool for expressing individuality and embracing authenticity.

A world where we can dress without limitations in size, cut, color, and material - that is my vision. Because I firmly believe: It's not us who have to adapt to fashion, but fashion to us.

With me, there is no "too thick," "too thin," "too curvy," or "too slim." You are perfect just as you are, and above all: not off the rack. So why should your clothing be?

Together, we put an end to uniformity, poorly fitting cuts, and fabrics that lose quality after the first wash.

No more hiding, no more pulling and adjusting.

Let's redefine fashion as not just clothing, but a tool to tell our stories, celebrate our differences, and create a more vibrant, connected world.

Together, we'll discover that the real magic happens when we dare to be ourselves.

My Promise

Transparency

I don't work in a "silent" chamber, but involve you in every step of the process. For you, this means: Everything online, mobile, and conveniently from home.

Personality

We never focus solely on your business. Your personality is the focus because it's essential in the realms of fashion and branding.

Uniqueness

I always find the perfect solution for YOU, whether it's your individual outfit or personal style coaching.

Quality

Only high-quality European fabrics made of natural fibers such as silk, wool, cotton, and cashmere are used for your garments.

Sustainability

Your garment is custom-made - which means no mass production, no waste of resources, and less waste disposed of in landfills or worse, burned, causing excess CO2 emissions.

Made in Germany

Your garment doesn't travel halfway around the world but is 100% handmade in Germany. This allows us to meet your and our high-quality standards and, incidentally, avoid long transportation routes.

My STORY

My journey began with a fierce determination to revolutionize the fashion industry.

Despite my roots lying in the chic fashion landscape of France, I embarked on this path as an outsider, driven by an unyielding passion for change.

Just like you, I've been on the other side as customer, struggling with my business wardrobe. Often, the clothes just didn't fit right, or the quality wasn't up to par. And let's not even get started on the limited color options that never seemed to suit me.

I kept hearing similar complaints from those around me, and I bet you've faced these same issues too. Off-the-rack fashion just doesn't seem to get us. It's not made for real people with real bodies and real style.

That's why, back in 2007, I took matters into my own hands and launched my own fashion label ROQUA. Sure, I was a complete newbie to the industry, but I had this burning desire to shake things up and make fashion more inclusive.

Over the years, I've had the privilege to learn, grow, and evolve the concept of ROQUA: from selling the first Made in Germany "Ready-to-Wear" collections (of around 600 pieces each) in my own store in Munich, to the current online concept for completely personalized designed outfits and style guidance.

My mission has always been crystal clear: A world where we can dress without limitations in size, cut, color, and material.

And my vision?

When we acknowledge that our authenticity can be fashionable and wear that authenticity on the outside, we can actually deeply connect with others and make an impact. That's how we can make the world a better place.

Making personality fashionable will create the bouquet of humanity.

That's my journey in a nutshell, and I can't wait to hear all about yours.

Let’s tailor your story!